Managing and analyzing results Archives

Sales Team Organization and Staff Training: The Key to Business Success

11/01/202006/09/2023

Organization of the sales team and effective staff training are an integral part of a successful business strategy. Every company seeking growth and development must

Blog Managing and analyzing results

Successful Cases and Experience of Other Companies in Promotion through Cold Calls

23/06/201906/09/2023

Cold calls, despite their complexity, remain a powerful tool for promoting products and services. Several companies have achieved impressive results using cold calls as a

What does a cold call mean? The call is called a "Cold" call because more often than not, clients treat these calls "cold". Those who have regularly had to pick up the phone and hear in it joyful or monotonous: "Good afternoon, I am from the company "Horns and hooves", we are a manufacturer of the best gizmos since 1900 …" - are much more aware of what cold calls are than those who make them. Imagine, you're waiting for an important call and a cosmetics consultant calls you and offers you lipstick, first of all, it's distracting, secondly, you don't use lipstick and thirdly, you're a man in general. How many "nice things" do you want to say to this man? Clearly he is not looking forward to a warm, cordial conversation with you.